Taking the high road: campaigning for safe driving (2021)
Parachute has developed and led awareness campaigns to engage young Canadian residents, challenge their perceptions and raise awareness of the dangers of driving while high and speeding – all within the framework of our larger, systems- change commitment to road safety through Vision Zero.
Parachute Youth Ambassadors
Parachute’s Youth Ambassador projects highlight the commitment of young leaders to enhance road safety in Canadian communities. Through partnerships with local organizations, school and law enforcement, each initiative addresses key issues such as promoting safe driving, bicycle and pedestrian awareness, and impaired driving prevention. By engaging peers and community members in educational campaigns and activities, […]
Road safety
Prevent motor vehicle collisions by reducing your driving speed, adopting best driving practices and managing distractions.
Official contest rules, Canada's Safest Driver
Official Rules The Canada’s Safest Driver Contest (hereinafter “Contest”) is designed to (i) promote safe driving; (ii) improve road safety; (iii) provide insight into how telematics can improve driver safety; and (iv) increase awareness of and participation in Parachute Vision Zero initiatives. The Contest is a contest of skill that measures the driving habits of […]
Youth Road Safety
Parachute’s youth road safety initiatives have expanded into year-round programming to partner with young leaders as key stakeholders in road safety.
Vehicle-for-Hire Driver Training
Parachute’s Vehicle-for-Hire Training program has been certified by the City of Toronto for Vehicle-for-Hire drivers in that city as of October 2022. Course registration is now open.
For Young Drivers, By Young Drivers
This project partnered with Canadian youth to understand attitudes and perceptions that affect safe driving behaviours in young drivers and then developed more effective ways to address the issue of road fatalities and injuries among youth.
Snowmobiling
Snowmobiling is fun but it can also be dangerous, especially for children. Snowmobile rider deaths are most commonly caused by a collision with an object. Fatal snowmobile incidents often involve alcohol and drug use, excessive speeding and riding at night. Safety tips For more information, contact your provincial or territorial snowmobile association, Ministry of Transportation […]
Infographics
Safe Mobility infographic series Road safety measures have a broad impact on urban communities, with a wide range of benefits ranging from environmental to health. Parachute has created these infographics to explore the intersections among equity, health and wellbeing and the environment and their connections to road safety. We encourage our road safety partners to […]
Evaluation of an in-vehicle monitoring system (IVMS) to reduce risky driving behaviors in commercial drivers: Comparison of in-cab warning lights and supervisory coaching with videos of driving behavior
Journal of safety research, 60. Bell, J. L., Taylor, M. A., Chen, G. X., Kirk, R. D., & Leatherman, E. R. (2017)