Taking the high road: campaigning for safe driving (2021)
Parachute has developed and led awareness campaigns to engage young Canadian residents, challenge their perceptions and raise awareness of the dangers of driving while high and speeding – all within the framework of our larger, systems- change commitment to road safety through Vision Zero.
Road safety
Prevent motor vehicle collisions by reducing your driving speed, adopting best driving practices and managing distractions.
Parachute Youth Ambassadors projects 2024-25
Parachute’s Youth Ambassador projects highlight the commitment of young leaders to enhance road safety in Canadian communities. In 2024-25, Parachute awarded grants of $600, plus our support and mentoring, for 18 Ambassador projects. Here are some examples. Highlights from the 2024-25 Ambassador projects Positive tickets and safety education in schools (Trout River, N.L.) Ambassadors Jorja […]
Official contest rules, Canada's Safest Driver
Official Rules The Canada’s Safest Driver Contest (hereinafter “Contest”) is designed to (i) promote safe driving; (ii) improve road safety; (iii) provide insight into how telematics can improve driver safety; and (iv) increase awareness of and participation in Parachute Vision Zero initiatives. The Contest is a contest of skill that measures the driving habits of […]
Parachute Youth Ambassador
Parachute’s Youth Ambassador projects highlight the commitment of young leaders to enhance road safety in Canadian communities. Through partnerships with local organizations, schools and law enforcement, each initiative addresses key issues such as promoting safe driving, bicycle and pedestrian awareness, and impaired driving prevention. By engaging peers and community members in educational campaigns and activities, […]
Youth Road Safety
Parachute’s youth road safety initiatives have expanded into year-round programming to partner with young leaders as key stakeholders in road safety.
Proven road safety measures
Safe roads aren’t out of reach. Many of us wish we could walk or bike more, wish we had more options than driving, wish we could simply feel safer getting around. Proven measures exist that can dramatically reduce injuries and deaths, creating roads where everyone can travel safely — and youth have a vital role […]
Vehicle-for-Hire Driver Training
Parachute’s Vehicle-for-Hire Training program has been certified by the City of Toronto for Vehicle-for-Hire drivers in that city as of October 2022. Course registration is now open.
For Young Drivers, By Young Drivers
This project partnered with Canadian youth to understand attitudes and perceptions that affect safe driving behaviours in young drivers and then developed more effective ways to address the issue of road fatalities and injuries among youth.
Canadian Youth Road Safety Council
The Canadian Youth Road Safety Council engages and integrates youth voices and expertise into Parachute’s youth road safety programs. Our youth council is made up of 10 highly motivated and passionate young people, aged 15-24, from across Canada. They play a key role in making sure that Parachute’s youth road safety programs are designed by […]