Youth – Parachute

#KnowWhatImpairedMeans

This public awareness campaign aims to educate Canadians that cannabis impairs a person’s ability to safely operate a motor vehicle.

All-terrain vehicles

ATVs cause more permanent disabilities and death than most other sport or recreational activities. Here are our safety tips for ATV operation.

Canadian Youth Road Safety Council

The Canadian Youth Road Safety Council engages and integrates youth voices and expertise into Parachute’s youth road safety programs. Our youth council is made up of 10 highly motivated and passionate young people, aged 15-24, from across Canada. They play a key role in making sure that Parachute’s youth road safety programs are designed by […]

Data collected and shared

My data – What is collected, for what purpose and how it is kept safe. Canada’s Safest Driver gathers smartphone data from position and inertial sensors and measures driving quality. All the information of entrants collected in the App at the time of or after registration, all data produced during the contest, all anonymous aggregate […]

For Young Drivers, By Young Drivers

This project partnered with Canadian youth to understand attitudes and perceptions that affect safe driving behaviours in young drivers and then developed more effective ways to address the issue of road fatalities and injuries among youth.

Official contest rules, Canada’s Safest Driver

Official Rules The Canada’s Safest Driver Contest (hereinafter “Contest”) is designed to (i) promote safe driving; (ii) improve road safety; (iii) provide insight into how telematics can improve driver safety; and (iv) increase awareness of and participation in Parachute Vision Zero initiatives. The Contest is a contest of skill that measures the driving habits of […]

Parachute Youth Ambassadors

Parachute’s Youth Ambassador projects highlight the commitment of young leaders to enhance road safety in Canadian communities. Through partnerships with local organizations, school and law enforcement, each initiative addresses key issues such as promoting safe driving, bicycle and pedestrian awareness, and impaired driving prevention. By engaging peers and community members in educational campaigns and activities, […]

Target Demographic: Youth