May 31, 2021 – Parachute is encouraging Canadian parents to get their kids to #PlaySafeOutdoors, especially during the COVID-19 pandemic. 

Now in its 25th year, Safe Kids Week is an annual campaign to raise public awareness of child safety issues in Canada, encouraging community involvement as part of the solution. Safe Kids Week runs from May 30 to June 5, 2021 and will focus on why and how parents and caregivers can encourage their kids to #PlaySafeOutdoors.

“Fewer than five per cent of children and fewer than one per cent of youth are meeting healthy movement behaviour guidelines during COVID-19 restrictions,” says Pamela Fuselli, President and CEO of Parachute. “We have to get our kids outside, being active and engaging in unstructured and outdoor play daily, to encourage mental, physical, social and emotional well-being.

Parachute has provided online resources available at no charge for parents and caregivers, community organizations, and others who may be interested in learning about the importance of outdoor play and how to encourage kids to increase their active, outdoor play time. You can find the resources at
As well, on May 31 at 2 p.m. EDT, Parachute is presenting a free one-hour webinar featuring child development and safety experts from across Canada, who will discuss the benefits of outdoor play and answer questions from parents, professionals, and anyone interested in learning more. Register at


About Parachute
Parachute is Canada’s national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the No. 1 killer of Canadians aged 1 to 34, where one child dies every day. The financial toll is staggering, with injury costing the Canadian economy $27 billion a year. Through education and advocacy, Parachute is working to save lives and create a Canada free of serious injuries. For more information, visit us at and follow us on TwitterFacebookInstagram and LinkedIn.