Safe Kids Canada & FedEx Express Canada urge drivers to be mindful of young pedestrians every day of the year.

(TORONTO) October 29, 2012 — Driving with extra care on Halloween is a great idea. Why not make it a habit every day? Each year, almost 2,400 children in Canada are injured in pedestrian-related incidents. We can bring this number down by driving carefully in residential areas, avoiding distractions and keeping our speed at or below the posted limit—not just while children are trick-or-treating, but every day of the year.

FedEx and Parachute (a new organization, which unites the former Safe Kids Canada and three other injury prevention groups) have tips for drivers and parents to ensure children can walk safely in their neighbourhoods year round.

“Halloween is a fantastic opportunity for parents to discuss safe pedestrian habits with their kids and to model safe behaviour both as a pedestrian and as a driver,” says Kristen Gane, Children’s Program manager at Parachute. “Practise the safety rules with them and consistently set a good example – make it part of the conversation. Research shows that this really makes a difference!”

“As the world’s largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day,” said Lisa Lisson, president of FedEx Express Canada.

To help parents and children prepare for Halloween, Safe Kids Canada recommends:

  • Children under the age of nine should be accompanied by an adult or responsible older child, since they lack the developmental skills to cross the street on their own.
  • Teach your child to stop at the curb, look left, right and left again, and to listen for oncoming traffic.
  • Select costumes with bright colours to increase your child’s visibility and choose face paint instead of masks.
  • Always cross at crosswalks, street corners or intersections – it’s unsafe to cross between parked cars or other obstacles.
  • Stay on the sidewalk when walking from house to house and if there is no sidewalk, walk beside the road, facing traffic so drivers can see you.

To help drivers prepare for Halloween, Safe Kids Canada recommends:

  • Drive slowly in residential areas where children are more likely to be trick-or-treating.
  • Watch out for kids, many of whom will be wearing costumes that limit their vision.
  • Reduce distractions, such as cellphones or loud music, and stay alert.
  • Reduce your speed during peak trick-or-treating hours.

For more information visit Halloween safety or the year-round Walk this Way program .

Parachute is generously funded by FedEx Express Canada to provide the Safe Kids Canada pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions. The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets. FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast. For more information, visit

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit


For further information, please contact:

Kathy Blair
Coordinator, Media Relations and Communications
Tel: 647-776-5125