We have more than 20,000 direct contacts who collectively can reach 8 million Canadians. Parachute excels at connecting people, communities and organizations wanting to prevent injury, and convening national conversations to share information, best practices, and support local initiatives.

Safe Communities

Parachute oversees a network of 69 designated Safe Communities in Canada.

Linda Neal, Vice-President, Finance and Administration, accepts a key at a Safe Communities event
2019 designation of South Bruce County as Canada’s 69th Safe Community.

These communities have brought together local officials from their municipalities at a leadership table, including representatives from local government, public health, police, fire and emergency services, educational institutions, local business, and health and safety organizations. 

Designated Safe Communities have completed a formal Priority Setting Exercise and community scan. Parachute reaches out to these communities to activate programs locally, from Safe Kids Week to National Teen Driver Safety Week.

Schools, health, sports and community organizations

Parachute works with high schools across Canada to present special youth-focused injury campaigns, such as National Teen Driver Safety Week.

We also work in elementary schools to run events and programs such as Brain Waves, Elementary Road Safety, Safe Kids Week and Walk This Way.

Parachute oversees a series of ThinkFirst chapters across Canada. They are composed of people who devote their time and energy to prevent head and spinal cord injuries. Through public awareness initiatives such as school presentations and helmet fittings, volunteers with ThinkFirst work to let everyone know about the importance of protecting the brain and spinal cord from injury and trauma. 

National Sports Organizations, Provincial Sports Organizations and other recreation and school-based sports are adopting protocols and resources based on Parachute’s concussion resources. In 2019, we are piloting a new concussion-awareness education program, Smart Hockey, for young hockey players.

We connect to our communities through our Twitter, Instagram and Facebook accounts @parachutecanada and we promote our programs, news, and information to community and health-promotion groups through our quarterly newsletter, Open Your Parachute,

Professional associations

Canadian Association of Road Safety Professionals (CARSP) logo

Canadian Association of Road Safety Professionals

Valerie Smith, Director of Solutions, was elected to the CARSP Board in 2018 and served on the planning committee for CARSP’s annual 2019 conference. In addition, Parachute, along with CARSP, presented a Vision Zero Workshop the day after the CARSP conference. Pamela Fuselli is Chief Editor for the quarterly CARSP Safety Network Newsletter.

Canadian Collaborating Centres for Injury Prevention (CCCIP) logo

Canadian Collaborating Centres for Injury Prevention

Established in 1999, The Canadian Collaborating Centres for Injury Prevention is a community of practice representing injury prevention centres throughout Canada. Its membership represents all the provincial injury prevention centres and the leading national injury prevention organizations in Canada. Parachute serves as the Secretariat for this national coalition.

Canadian Drowning Prevention Coalition logo

Canadian Drowning Prevention Coalition

Parachute’s Pamela Fuselli is on the board of directors for the Canadian Drowning Prevention Coalition, which published the third edition of the Canadian Drowning Prevention Plan in 2018 (opens PDF). She also serves on the technical group focusing on drowning in young children, ages birth to 4.

Trauma Association of Canada (TAC) logo

Trauma Association of Canada

Parachute is a member of this not-for-profit professional organization focused on the care of the injured patient and family. We partner with them on injury-prevention strategies and education. In 2018, we issued a joint news release May 16 on “Trauma Season” – what emergency room staff call the period from the long weekend in May to the long weekend in September, when your chances of causing or suffering traumatic injuries on our roads is 30 per cent higher than they are from September through May. The story was picked up by CBC Radio news.

Regional alliances

Parachute is piloting formal relationships with BC Injury Research and Prevention Unit, the Alberta Injury Prevention Centre, Child Safety Link in Nova Scotia and the Atlantic Centre on Injury Prevention.

Through memorandums of understanding, we aim to work proactively and collaboratively with these groups to reach as many Canadian injury prevention stakeholders as possible.

We will share best-practice injury prevention resources, information and strategies to build capacity and knowledge-exchange opportunities and strengthen collaboration to reduce duplication, amplify reach and advocacy, as well as reduce confusion among our target audiences.