On Monday, July 6, 2026, Parachute will celebrate the 10th Canadian Injury Prevention Day in Canada to raise awareness about the devastating effects of predictable and preventable injuries. This guide is to help communities and partners use social media to support and promote Parachute’s Canadian Injury Prevention Day.
Who is this guide for?
This guide is for all community leaders and partners who use social media tools or online communication media in a professional capacity, including, but not limited to, the following: Facebook, X, Instagram, LinkedIn, Bluesky, YouTube or blogs.
Use hashtags!
Use hashtags in all social media channels to gain momentum and build a community of support leading up to July 6, on the day itself, and after.
Primary hashtag: #CANInjuryPreventionDay
Secondary hashtag: #CIPD2026
Feel free to also use #TurnSafetyOn, our year-round safety hashtag, to support your injury prevention messaging.
Note: Please make sure you don’t use #CIPD a standalone hashtag as that is used by the Charter Institute of Personnel and Development.
How you can engage
Follow us and comment, share, like and re-post relevant content. We’ll be doing the same, with as many of you as possible, leading up to, during and after #CANInjuryPreventionDay.
When to start posting
Start posting about #CANInjuryPreventionDay any time! We want to boost the number of people who are aware of Canadian Injury Prevention Day and start engaging your community partners and the public as soon as possible.
Sample posts
Below are sample posts you can use on your channels. You’re also welcome and encouraged to come up with your own posts and messages that make most sense for your organization and your community.
Before the date of #CANInjuryPreventionDay
- DYK that injury is the #1 cause of death of Canadians ages 1 to 44? Or that injury costs the Canadian economy $29.4 billion a year? Learn more about #CANInjuryPreventionDay at parachute.ca/cipd & spread the word about injury prevention! #CIPD2026
- Preventable injury kills more Canadian children than any disease, and more youth than all other causes combined. On July 6, 2026, landmarks across Canada will be lit up in Parachute green to support #CANInjuryPreventionDay! More: parachute.ca/cipd
- Let’s come together and recognize #CANInjuryPreventionDay! Injury is the leading cause of death for Canadians ages 1 to 44, costing the economy $29.4 billion annually. Learn more: parachute.ca/cipd #CIPD2026
- Participate in #CANInjuryPreventionDay on July 6, 2026, to shine the light on predictable and preventable injuries! #CIPD2026 parachute.ca/cipd
- Join the conversation using #CANInjuryPreventionDay and #CIPD2026 to help us spread the word about injury prevention. Learn more at parachute.ca/cipd
- On July 6, 2026, major landmarks and hospitals across Canada will be lit up in Parachute green to support Canadian Injury Prevention Day! #CANInjuryPreventionDay #CIPD2026 parachute.ca/cipd
- Most injuries are predictable and preventable: We need your help spreading our information on preventing serious injuries on the road, at home and at play. Learn more parachute.ca/cipd & join the conversation using #CANInjuryPreventionDay.
On July 6, 2026 – #CANInjuryPreventionDay
- Injuries cost the Canadian economy $29.4 billion a year. The cost of pain and suffering to individuals, families and communities is immeasurable. Learn more at parachute.ca/cipd #CANInjuryPreventionDay #CIPD2026
- Injury costs $29.4 billion and more than 17,000 lives a year. We have the potential to change the story. Learn more: parachute.ca/cipd #CANInjuryPreventionDay #CIPD2026
- Injuries among children (ages 0-14) cost the Canadian economy $2.9 billion in 2018. Learn more at parachute.ca/cipd #CANInjuryPreventionDay #CIPD2026
- Falls and transport incidents had the highest total costs of any injury cause in 2018 at $13.8 billion, making up almost half of the cost of injury. Learn more at parachute.ca/cipd #CANInjuryPreventionDay #CIPD2026
- Most of the injuries that occur in Canada are preventable. We must take action to create a Canada free from serious injuries and deaths. Learn how this can be achieved at parachute.ca/cipd #CANInjuryPreventionDay #CIPD2026
- Preventable injury kills more Canadian children than any disease, and more youth than all other causes combined. Every day, 48 Canadians die & 634 are hospitalized because of injuries. Learn more at parachute.ca/cipd #CANInjuryPreventionDay
- We have made improvements in injury prevention, but there’s still more work to do. Help us spread the message about the importance of injury prevention across Canada. parachute.ca/cipd #CIPD2026 #CANInjuryPreventionDay
Post #CANInjuryPreventionDay
- #CANInjuryPreventionDay has wrapped up, but #InjuryPrevention is important all year long! Visit @parachutecanada for info & tips: parachute.ca #CIPD2026
Promoting CIPD landmark lightups
Municipalities, organizations, health-care facilities and businesses across Canada will show support for Canadian Injury Prevention Day by lighting major landmarks in our distinctive “Parachute green” on July 6, 2026, to honour the initiative.
We also encourage individuals with permanent holiday lighting installed at their home, office or small business to “light green” on July 6! Take a picture and share on social using our hashtags #CANInjuryPreventionDay or #CIPD2026.
- Halifax, NS, Halifax City Hall – @hfxgov Halifax City Hall will light up in “Parachute green” to celebrate Canadian Injury Prevention Day 2026! #CANInjuryPreventionDay #CIPD2026
- Toronto, Ontario, CN Tower – @TourCNTower CN Tower shines “Parachute green” for Canadian Injury Prevention Day. We can prevent serious injuries and deaths from injuries! #CANInjuryPreventionDay ##CIPD2026
For the full list of landmarks go to parachute.ca/lightupcanada
Other content ideas
- Quotes from your community leaders (e.g., Mayor, Safe Community, local emergency worker)
- Set up a display or hold a community event to promote injury prevention awarenes and share your pictures on social media
- Wear green at your workplace and share photos, saying you are doing this to support #CANInjuryPrenvetionDay
Images
While we haven’t used any images in these sample posts, you can download the images we provide in our CIPD images collection. We also encourage you take photos of the Canadian landmarks lit up and share them in your posts. We will be including 2026 landmark images on our Light Up Canada page.
Ask our advice
If you have any questions or need some guidance, please feel free to direct them to Margarita at socialmedia@parachute.ca .