With more than eight years of experience in marketing and communications, Margarita brings expertise in digital strategy, content creation and campaign optimization to Parachute. As Lead, Digital Marketing, she provides strategic direction and oversees social media, paid advertising, content and influencer campaigns.
She’s skilled in digital advertising (Google Ads, Meta, TikTok, X), data analysis (Google Analytics, social media insights), SEO, and media monitoring. Proficient in Adobe Creative Cloud, she also integrates AI tools to support innovative digital marketing practices.
Margarita holds a Bachelor’s degree in Advertising and Public Relations, a postgraduate certificate in Public Relations and Corporate Communications, and certifications in Social Media Marketing (Hootsuite), Data Analytics (Google) and Social Media Analytics (IABC).