With more than eight years of experience in marketing and communications, Margarita brings to Parachute expertise in digital strategy, content creation and campaign optimization. As Lead, Digital Marketing, she provides strategic direction and oversees the execution of social media, paid advertising, content and influencer campaigns. Margarita leverages analytics and data insights to enhance performance, increase engagement and strengthen the organization’s online presence while raising awareness about the importance of injury prevention.
She is skilled in digital advertising (Google Ads, Meta, TikTok and X), data analysis (Google Analytics and social media insights), SEO, and media and social media monitoring. Margarita is proficient in Adobe Creative Cloud for photo and video editing and integrates AI tools to support innovative digital marketing practices.
Margarita holds a Bachelor’s degree in Advertising and Public Relations, a postgraduate certificate in Public Relations and Corporate Communications, and certifications in Social Media Marketing (Hootsuite), Data Analytics (Google) and Social Media Analytics (IABC).