Parachute’s National Teen Driver Safety Week October 16 to 22 aims to reduce distracted driving and teach teens about driving safely without distraction, drug or alcohol impairment, speeding and aggression, as well as the importance of rail safety.

Banner for National Teen Driver Safety Week 2022 - Driving Takes 100

TORONTO, October 13, 2022 – National Teen Driver Safety Week (NTDSW), an annual public awareness campaign aimed at educating young drivers about road safety, is calling on teens to recognize that #DrivingTakes100 – 100-per-cent concentration.

Running from October 16 to 22 and supported by Desjardins Insurance and CN, the awareness week aims to reduce distracted driving that causes serious and fatal injuries.

 “In fatal crashes, drivers aged 20 to 25 were more likely to be distracted than all other age groups, followed by drivers aged 16 to 19,” says Pamela Fuselli, President and CEO, Parachute. “NTDSW wants to help put a stop to these preventable deaths by bringing awareness to the serious issue of distracted driving among teens and young adults.”

During the week of October 16 to 22, teens, parents and influencers will be participating in virtual NTDSW promotions and activities across Canadian communities. Educating teens about distracted, drunk, drug-impaired and aggressive driving, as well as rail safety and the dangers of speeding, are part of the 2022 NTDSW campaign.

In addition, in-person events return to NTDSW at schools and communities as Parachute provides materials and an event guide for the Positive Ticketing Contest, which promotes, encourages and rewards positive driving habits among teen drivers. 

“Distracted driving remains of great concern and, for the second year in a row, it is perceived as the biggest risk factor for drivers,” says Valérie Lavoie, President and Chief Operating Officer, Desjardins General Insurance Group. “Whether it is looking at your phone, eating or drinking or changing the console settings, we need to turn our complete focus to the task at hand; drive and cut out the distractions to keep ourselves and others safer on the roads.”

“I encourage you to take the time to remind your communities, loved ones and neighbours about the critical importance of being safe on the roads, especially around railway crossings. By doing so, you could help save a life,” says Stephen Covey, Chief of Police and Chief Security Officer at CN.

Visit parachute.ca/ntdsw to learn more about National Teen Driver Safety Week and the Positive Ticketing Contest. Download our free resources for education and social media sharing using the hashtags #DrivingTakes100and #NTDSW2022.

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Media Contact:

Kelley Teahen
Vice President, Communications and Marketing Parachute
media@parachute.ca. Tel: 416 886-0950 (mobile)

About Parachute

Parachute is Canada’s national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the No. 1 killer of Canadians aged 1 to 34 and costs the Canadian economy $29.4 billion annually. Through education and advocacy, Parachute is working to save lives and create a Canada free of serious injuries. For more information, visit us at parachute.ca and follow us on Twitter, Facebook, Instagram and LinkedIn.

About CN

CN is a world-class transportation leader and trade-enabler. Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year. As the only railroad connecting Canada’s Eastern and Western coasts with the U.S. South through a 18,600-mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919. CN is committed to programs supporting social responsibility and environmental stewardship.

About Desjardins Group

Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $ 404.1 billion. It was named one of the 2022 Canada’s Top 100 Employers by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world’s strongest banks according to The Banker magazine, Desjardins has one of the highest capital ratios and credit ratings in the industry.

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