The City of North Bay began developing the City of North Bay Road Safety Strategy (2025-2029) in 2023 in response to the high burden of motor vehicle collisions, which result in life-changing injuries and significant economic consequences. The city aims to reduce the number of serious and fatal motor vehicle collisions by at least 15 per cent within five years.

The strategy adopts the Safe System Approach and focuses on collaboration, engineering, enforcement, education and public engagement.

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