2023 Annual Report

In 2023, Parachute released its fourth strategic plan: Canada’s Convenor for Injury Prevention: Parachute’s Strategic Plan 2024 to 2028. We continued to focus on the leading unintentional causes of serious injury and injury-related deaths in Canada, which are falls, poisonings and motor vehicle incidents. This year saw significant growth in participation in two communities of practice for those working in fall prevention as well as a major website reorganization to better share information for professionals and the public. In March 2023, Canada launched 1-844-POISON-X, a toll-free line to reach four of Canada’s national poison centres and Parachute played a crucial role in supporting this development, also creating a series of storytelling videos, “Help is a Call Away,” to promote the poison centres and the services they provide. Parachute built new road safety campaigns based on a 2023 national survey, created new youth engagement research and programs, and launched Canada’s first Vision Zero walkshop, partnering with the City of Guelph.