Parachute releases new series of child safety PSAs

Parachute has developed a series of three animated 30-second public service announcements: Walk Safe, Bike Safe, and Play Safe. Each PSA incorporates evidence-based key messaging and has been produced in four languages: English, French, Chinese and Punjabi. The primary audience is Canadian families, especially those new to Canada. The PSAs will air on OMNI (multi-cultural TV channel) in April and May 2013, and they aired through CBC Radio Canada (French TV) on two French, national CBC outlets the last two weeks of March. You are welcome to share these PSAs through your own social media networks and websites.

The Walk Safe, Bike Safe and Play Safe PSAs can be viewed in all four languages at the below links:

Walk Safe PSA

• Walk Safe Punjabi PSA
• Walk Safe French PSA
• Walk Safe Chinese PSA

Play Safe English PSA

• Play Safe French PSA
• Play Safe Chinese PSA
• Play Safe Punjabi PSA

Bike Safe ENGLISH PSA

• Bike Safe CHINESE PSA
• Bike Safe PUNJABI PSA
• Bike Safe French PSA