Parachute is seeking support from the Canada Summer Works program for a Communications Assistant to work from May 30 to July 22 (eight weeks) to do communications/marketing research and support public relation activities surrounding Parachute’s National Injury Prevention Day and the organization’s 10th anniversary.

They will assist with the marketing, event execution and post-event analysis of Parachute’s National Injury Prevention Day (NIPD), set for July 5, 2021, which is also the organization’s 10th anniversary. This campaign to raise awareness about the impact of preventable injuries on Canadian lives runs nationally through social media and network outreach and will include virtual events such as a webinar with some in-person events, if permissible. The assistant will be responsible for creating a detailed analysis of participation in this digital-first event and campaign, post-event.The assistant will also be called upon to support other ongoing injury prevention awareness campaigns running during their employment term and will work with Parachute’s Digital and Social Media Specialist to review and update our catalogue of influencers.

As well, the assistant will update an analysis of public safety messaging nationally and globally to assist Parachute with future safety messaging campaigns.  

The assistant will seek out and review safety campaigns run from spring 2021 to spring 2022 and add those to an existing database of campaign summaries completed in spring 2021. Areas of focus will include: 

  • Road safety, including child passenger safety.  
  • Home safety campaigns, including poisoning, 
  • Child fall prevention. 
  • Sports and recreation safety including proper equipment, helmets.  
  • Seniors’ health / fall prevention.  

They would seek out campaigns and gather assets, whether videos websites, PDFs in the first phase and then possibly do follow-ups with the organizations that created these campaigns to get more information about how/why they were created and any results they may want to share.  

The ideal candidate has completed university or college degree studies in communications and/or public relations and is capable of conducting research independently and creating professional-level reports. They should be adept at using Excel and Powerpoint, and social media platforms Facebook, Instagram, Twitter, LinkedIn and TikTok. This role reports to Parachute’s Vice President, Communications and Marketing, and will work closely with Parachute’s Specialist, Digital and Social Media. Fluency in French is an asset.

Application deadline: May 9, 2022

Send application to: careers@parachute.ca

About Parachute
Parachute is Canada’s national charity dedicated to injury prevention, focusing on preventing unintentional injuries that occur at home, in sports and recreation, and on our roads. Our office is based in Toronto although remote work is possible for this role. To find out more about parachute, visit parachute.ca.

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